4 Areas to Avoid Using AI for Discovery (and What to Do Instead)
AI makes it easy to generate a plausible-looking answer fast — which is exactly why it's important to be deliberate about where it belongs in discovery and where it doesn't. Here are four areas where boundaries are better than shortcuts, and what to do in each case instead.
Rapid-Fire Shipping is not the same as Delivering Good Products
When we skip user research and testing, we're not just skipping a process. We're skipping the only reliable source of truth about whether something works for the people it's supposed to work for.